5At BikeExchange our purpose is to:

Fuel the passion for riding by making it easy to buy and sell.

BikeExchange Limited is an international company, founded in 2007 in Australia. Our simple purpose is to fuel the passion of the cycling community by facilitating all aspects of the bicycle supply-chain, making it easier for consumers, brands, and retailers to buy and sell products around the world.

BikeExchange brings together millions of buyers and sellers for cycling purchases, with over 200,000+ products available from 1,000 retailers and 1,500 brands. It reaches a global audience of consumers, with annualised global traffic of over 12.5 million site visits and over $50 million of on site transactions.*

*Q4 FY25 annualised

BikeExchange supports cycling retailers and brands through its technology product suite, functionality and platform, providing an online channel that also supports their bricks and mortar presence and operations.

BikeExchange has two hubs in North America and Europe, which currently service five countries: USA, Germany, Netherlands, Belgium, and Austria.